Android, iOS continue to absorb BlackBerry market share in U.S.

DaMan · October 5, 2011

ComScore released its most recent U.S. Mobile Subscriber Report on Wednesday, which suggests that iOS and Android are continuing to absorb share at the expense of RIM’s BlackBerry OS in the United States. Android’s market share increased 5.6 points to 43.7% during the three month period ending in August. iOS grew 0.7 points to a 27.3% share during the same period. Meanwhile, RIM dropped 5 percentage points to a 19.7% and Microsoft’s Windows Phone platform and Symbian both remained relatively flat, losing just 0.1 percentage points and 0.3 percentage points, respectively. Samsung’s grip on the overall mobile phone market continued to grow in the U.S. It now has a 25.3% share, up from 24.8% in May, and is followed by LG (21%), Motorola (14%), Apple (9.8%) and RIM (7.1%). 84.5 million U.S. residents now carry a smartphone, up 10% as noted in the comScore’s May report. Read on for the full press release.

<h3>comScore Reports August 2011 U.S. Mobile Subscriber Market Share</h3>

<em>comScore Releases Report “iPhone 5: Implications for the Operator Industry”</em>

RESTON, VA, October 5, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 43.7 percent market share.

In light of Apple’s new iPhone announcement, comScore has also released a report highlighting the implications of this new device to the mobile operator marketplace. A complimentary copy of the report can be downloaded at the following link: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/iPhone_5_Implications_for_the_Operator_Industry

OEM Market Share

For the three-month average period ending in August, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers (up 0.5 percentage points from the prior three-month period), followed by LG with 21.0 percent share and Motorola with 14.0 percent share. Apple strengthened its position at #4 with 9.8 percent share of mobile subscribers (up 1.1 percentage points), while RIM rounded out the top five with 7.1 percent share.

<tbody>

<tr>

<td colspan="4" valign="top" width="439">Top Mobile OEMs

3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011

Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+

Source: comScore MobiLens</td>

</tr>

<tr>

<td colspan="3" valign="top" width="246">Share (%) of Mobile Subscribers</td>

</tr>

<tr>

<td valign="top" width="82">Point Change</td>

</tr>

<tr>

<td valign="top" width="193"><em>Total Mobile Subscribers</em></td>

</tr>

<tr>

<td valign="top" width="193">Samsung</td>

</tr>

<tr>

</tr>

<tr>

<td valign="top" width="193">Motorola</td>

</tr>

<tr>

<td valign="top" width="193">Apple</td>

</tr>

<tr>

</tr>

</tbody>

</table>

Smartphone Platform Market Share

84.5 million people in the U.S. owned smartphones during the three months ending in August, up 10 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 43.7 percent market share, up 5.6 percentage points from the prior three-month period. Apple strengthened its #2 position, growing 0.7 percentage points to 27.3 percent of the smartphone market. RIM ranked third with 19.7 percent share, followed by Microsoft (5.7 percent) and Symbian (1.8 percent).

<tbody>

<tr>

<td colspan="4" valign="top" width="439">Top Smartphone Platforms

3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011

Total U.S. Smartphone Subscribers Ages 13+

Source: comScore MobiLens</td>

</tr>

<tr>

<td colspan="3" valign="top" width="235">Share (%) of Smartphone Subscribers</td>

</tr>

<tr>

<td valign="top" width="78">Point Change</td>

</tr>

<tr>

<td valign="top" width="204"><em>Total Smartphone Subscribers</em></td>

</tr>

<tr>

<td valign="top" width="204">Google</td>

</tr>

<tr>

<td valign="top" width="204">Apple</td>

</tr>

<tr>

</tr>

<tr>

<td valign="top" width="204">Microsoft</td>

</tr>

<tr>

<td valign="top" width="204">Symbian</td>

</tr>

</tbody>

</table>

Mobile Content Usage

In August, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.0 percentage points. Browsers were used by 42.1 percent of subscribers (up 2.3 percentage points), while downloaded applications were used by 41.6 percent (up 3.0 percentage points). Accessing of social networking sites or blogs increased 2.3 percentage points to 30.9 percent of mobile subscribers. Game-playing was done by 28.5 percent of the mobile audience (up 1.6 percentage points), while 20.7 percent listened to music on their phones (up 2.1 percentage points).

<tbody>

<tr>

<td colspan="4" valign="top" width="445">Mobile Content Usage

3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011

Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+

Source: comScore MobiLens</td>

</tr>

<tr>

<td colspan="3" valign="top" width="250">Share (%) of Mobile Subscribers</td>

</tr>

<tr>

<td valign="top" width="83">Point Change</td>

</tr>

<tr>

<td valign="top" width="195"><em>Total Mobile Subscribers </em></td>

</tr>

<tr>

<td valign="top" width="195">Sent text message to another phone</td>

</tr>

<tr>

<td valign="top" width="195">Used browser</td>

</tr>

<tr>

<td valign="top" width="195">Used downloaded apps</td>

</tr>

<tr>

<td valign="top" width="195">Accessed social networking site or blog</td>

</tr>

<tr>

<td valign="top" width="195">Played Games</td>

</tr>

<tr>

<td valign="top" width="195">Listened to music on mobile phone</td>

</tr>

</tbody>

</table>

About MobiLens

MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device. </blockquote>

Via BRG - Boy Genius Report

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Android, iOS continue to absorb BlackBerry market share in U.S.

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