Asus and Acer scale back Intel Ultrabook orders by 40%

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Weak sales of the Acer S3 and Asus Zenbook series Ultrabooks have forced both Acer and Asus to scale back orders by 40%, <em>DigiTimes</em> reported on Thursday. The two companies are said to have slashed orders from between 250,000 and 300,000 units to between 150,000 and 180,000 units. The high-end Ultrabooks, which are priced around $1,000, are not faring well in a PC market that has seen <a href="http://www.bgr.com/2011/07/14/global-pc-market-shows-growth-in-q2-lenovo-wins-globally-apple-wins-in-u-s/">decreased global demand</a>. Sources said to be familiar with Acer’s shipment plans said the company is still confident in Ultrabooks as a whole, and that shipments were on a par with its original expectations. Reportedly, notebook manufacturers are waiting for Microsoft’s new Windows 8 operating system to ship in October, when demand is expected to increase. Intel <a href="http://www.bgr.com/2011/05/31/intel-discusses-new-ultrabook-notebooks-atom-roadmap/">introduced Ultrabooks in May</a>, and has <a href="http://www.bgr.com/2011/08/11/intel-to-invest-300-million-in-ultrabooks/">invested $300 million</a> in the powerful thin and light products that it expects will compete directly with Apple’s MacBook Air. Intel hopes the new products will gain 40% of the global notebook market by the end of 2012. <span id="more-112134"></span>
<a href="http://www.digitimes.com/news/a20111109PD218.html">Read</a>
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