Basketball legend Michael Jordan testifies in $10 million brand case

By Fiona Ortiz CHICAGO (Reuters) - Basketball superstar turned billionaire pitchman Michael Jordan took the stand in federal court on Tuesday to testify in his lawsuit seeking millions from a grocery chain that used his name and jersey number in an ad, without permission. Jordan claims he should be paid $10 million, which he says is fair market value for a full page ad in a 2009 Sports Illustrated commemorative magazine celebrating his career, taken out by now-defunct Dominick's Finer Foods, a division of Safeway. A judge previously ruled that Dominick's is liable for using Jordan's identity without his permission.

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