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Millions of Canadian viewers of the U.S. Super Bowl football game will soon be able to enjoy all the high-priced advertising fed to their southern neighbors, the country's broadcast regulator said on Thursday. For years, Canadian viewers have complained that the ads - which for this Sunday's game cost as much as $4.5 million for a 30-second spot - have been out of reach, replaced by Canadian broadcasters with less impressive domestic ads that can be mistimed and result in viewers missing some of the on-field action. A ban on simultaneous substitution, the process by which a Canadian broadcaster can insert domestic ads into programming, will come into force for Super Bowl broadcasts starting in 2017, the regulator, the Canadian Radio-television and Telecommunications Commission (CRTC), said. The regulator estimates the practise is worth some C$250 million ($198 million) a year to Canadian broadcasters, although it is not clear how much of that income comes from the Super Bowl, which 8 million Canadians watched last year.
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