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Canada's Rogers Communications Inc said on Monday that it would broadcast live television in a high-definition standard known as "4K" by April next year, a move it hopes will woo viewers to an upgraded set-top box and faster Internet. The country's No. 1 cable and wireless phone company, which also owns the Toronto Blue Jays, is hoping to leverage sports assets like the Major League Baseball team and long-term NHL hockey broadcast rights to move viewers to the new standard. Rogers Chief Executive Guy Laurence made the announcement from the baseball team's home plate, days ahead of its first postseason appearance since 1993, when it won its second successive World Series.
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