Canadian broadcaster fights ban on domestic ads during Super Bowl

[Sports News]

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The exclusive Canadian broadcaster of the Super Bowl is fighting for the right to sell domestic advertising during the blockbuster U.S. football game after a television regulator blocked the practice last month. BCE Inc's Bell Media unit filed a motion to the Federal Court of Appeal on Monday seeking to overturn the ban by the Canadian Radio-television and Telecommunications Commission (CRTC) due to come into effect for the 2017 game. Canadian viewers have long complained that they cannot see the U.S. ads, which this year cost as much as $4.5 million for a 30-second spot. In its decision, the CRTC cited the unique nature of the Super Bowl and the fact that the U.S. advertising is part of the spectacle as reasons for the ban.

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