Chicago Cubs look to shed 'Loveable Losers' moniker at World Series

By Timothy Mclaughlin CHICAGO (Reuters) - The Chicago Cubs have a chance to end a 108-year championship drought this weekend as they play in Major League Baseball's World Series, leaving the baseball world grappling with how to handle the turnabout of the sport's "Loveable Losers." Capturing baseball's biggest prize for the first time since 1908 would dramatically change the National League ballclub's reputation and image, built in large part by heartbreaking near misses and long stretches of utter futility. "It is the ultimate underdog story," said Scott Rowan, author of "The Cubs Quotient: How the Chicago Cubs Changed the World." Cubs fans, much like those of the Boston Red Sox, who ended their own 86-year title drought in 2004, have grudgingly embraced the team's seemingly endless ability to come up short.

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