China's CCTV launches global 'soft power' media network to extend influence

[WorldNews]

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China Central Television (CCTV), Beijing's largest and most important TV network, said it will launch a new global media platform at the stroke of New Year's Day to help re-brand China overseas. The new multilingual media cluster will have six TV channels, a video newsletter agency and a new media agency and will see the original CCTV News channel renamed as China Global Television Network, the network said on its website on Friday night. China has been extending its global influence with "soft power" tactics such as launching new English language media and auditioning international public relations firms to tailor its branding strategy.

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