Chinese investors must 'respect local culture'

The flow of Chinese billionaires seeking to invest in European clubs, especially the Premier League, must be sensitive to local feeling should they succeed in buying a team, a senior media executive warns. Molly Li Mo, director of international and external relations at sports service platform Alisports, admitted in talks she had with European football powerbrokers at the SoccerEx Global Football Convention she had detected mixed feelings. The businessmen from China, whose President Xi Jinping has made hosting the World Cup and also ultimately winning it as major priorities, have flexed their financial muscle in England.

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