Doubling of sports sponsorship brings in corporate titans

[Sports News]

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Sports sponsorship has almost doubled since 2010 to $60 billion a year and scandals that have hit football and athletics will not put off corporate titans, according to the newest entrant to the sports intelligence business. Data giant Nielsen, best known for its TV ratings, on Tuesday completed the takeover of Repucom, a leading sports data and intelligence firm in a sign of the changes. Howard Appelbaum, Nielsen Entertainment president, said global spending on sports sponsorship has risen from $35 billion in 2010 to $60 billion.

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