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By Tony Jimenez WATFORD, England (Reuters) - Out went traditional golfing protocol and in came flashing lights and razzmatazz as the European Tour launched the innovative Hero Challenge one-hole knockout event ahead of this week's British Masters. An enthusiastic crowd of more than 2,000 turned up at The Grove course on Tuesday night to watch former world number one and tournament host Luke Donald lead an eight-man professional line-up. A floodlit par-three hole, featuring a specially constructed tee where the players made their entrances to a noisy welcome from the fans and dazzling pyrotechnics up ahead on the green, was the stage for a contest won by French pro Alexander Levy.
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