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This Super Bowl Facebook is taking a page from Twitter's playbook, for the first time during a football championship selling ads that target people based on what they are talking about in real time. These include video ads that will play automatically on Facebook's newsfeed, triggered by key words that members mention in their posts as they watch the American football game on Feb. 1. Smartphones and tablets provide a second screen for the Super Bowl's 100 million television viewers to comment about the game as it proceeds, giving advertisers a more precise way to target messages.
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