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FootGolf kicks new life into struggling U.S. golf courses


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Mike Woods laughed out loud the first time he saw a FootGolf video. "Yet that's the absolute target market for soccer." FootGolf, played by kicking a soccer ball over fairways and bunkers and into oversized holes by the rough, has been embraced by a U.S. golf industry that has seen hundreds of courses shuttered in recent years. "FootGolf is to the golf industry what snowboarding was to the ski industry," said Laura Balestrini, president of the American FootGolf League, founded in 2011, saying it has created a new audience for expensive-to-maintain golf facilities. For an investment of as little as $5,000 to buy the FootGolf setup as well as soccer balls, golf courses are realizing tens of thousands of dollars in new revenue, managers and experts said.

 

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