Ford and GM on Life Support, Only Truck Sales Keeping Them Barely Alive

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Ford's U.S. Sales Plummet 21 Percent

Tuesday, October 2, 2007

DETROIT -- Ford's U.S. sales plummeted 21 percent in September while
Chrysler and Toyota posted slimmer declines and General Motors held steady.
Despite a 4 percent decline in September, Toyota's sales lead over Ford
widened for the year.

General Motors Corp. said Tuesday its sales were flat compared with last
September. The company got a boost from its new lineup of pickups as well as
the new Cadillac CTS, which posted a 73 percent sales increase.

Honda Motor Co.'s U.S. sales rose more than 9 percent, while Nissan Motor
Co.'s sales gained 7 percent on strength of record Altima sedan sales.

But Chrysler LLC said its U.S. sales fell 5 percent, although retail sales
were up and fleet sales were down compared with the same month last year.

Ford Motor Co.'s car sales dropped 39 percent compared with last September,
while its truck sales were down 5 percent. Sales of Ford's F-150 pickup,
long the best-selling vehicle in the United States, fell 21 percent as newer
pickups from GM and Toyota Motor Corp. stole its thunder.

Ford said a 62 percent reduction in sales to rental car fleets partly was to
blame. Ford has been trying to cut back on rental sales, which can hurt
brand image and profits.

Ford's overall sales were down 13 percent for the first nine months of the
year. Ford hasn't seen a month when sales rose since October 2006, according
to Ward's AutoInfoBank.

George Pipas, Ford's top sales analyst, said Ford is on track to cut sales
to daily rental fleets by more than its original goal of 30 percent this
year, or 135,000 vehicles.

"At the very beginning of the year, we said planned reductions in daily
rental were of such a magnitude that we expected a sales decline every month
this year," Pipas said in a conference call with investors and media. "What
has transpired has been in line with what our expectations were at the
beginning of the year."

Toyota's September sales decline was led by its trucks, which were off 5.7
percent. Car sales were down 3.5 percent versus a best-ever September 2006.

Toyota outpaced Ford for the month and for the first nine months of the
year, continuing its drive to replace Ford as the nation's No. 2 automaker
in sales after GM. Toyota had sold 28,654 more vehicles than Ford as of the
end of September.

GM saw its car sales drop 4.4 percent, but its truck sales were up 3.6
percent. But Chrysler experienced the opposite with car sales up 18.8
percent and trucks down 11.4.

Honda bucked the negative trend thanks to a 7.2 percent rise in car sales,
while truck sales were up 12.5 percent. Honda Motor, which includes Honda
and the Acura luxury brand, said its Honda division reported a record
September. Its new Accord sedan and CR-V crossover vehicle helped fuel the
increase, the company said.

Many analysts predicted that jittery consumers put off big-ticket purchases
in reaction to the credit crunch, high gas prices and the troubled housing
market. Last week's two-day strike against GM by the United Auto Workers
wasn't expected to have much impact. Wall Street analysts predicted overall
sales would be down 4 percent for the month.

The Associated Press reports unadjusted figures, calculating the percentage
change in the total number of vehicles sold in one month compared with the
same month a year earlier. Some automakers report percentages adjusted for
sales days. There were 25 sales days last month and 26 in September 2006.

Ford's shares were up 33 cents, or 4 percent, to $8.56 in afternoon trading
as investors anticipated a new contract with the UAW that could help Ford.
GM shares rose $1.16, or 3.22 percent, to $37.21.
 
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