Forget the Facebook phone, survey finds consumers want an Amazon phone

DaMan

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<center><a href="http://www.bgr.com/2012/02/17/forget-the-facebook-phone-survey-finds-consumers-want-an-amazon-phone"><img class="size-full wp-image-127540 aligncenter" title="amazon-sign" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/amazon-sign.jpg" alt="" width="652" height="435" /></a></center>
Rumors surrounding a possible Facebook phone have been swirling for years, and the social networking giant has repeatedly <a href="http://www.bgr.com/2011/01/28/facebook-denies-htc-built-facebook-phones/">denied reports that it is planning to launch an own-brand handset</a>. While a number of industry watchers thought the company would fare well with a Facebook phone, a recent survey suggests that consumers are largely uninterested in a Facebook-branded smartphone. Baird Equity recently surveyed 875 consumers and found that just 12% said they were “very interested” or at least “interested” in a Facebook phone while 73% said they were “probably not interested” or “not interested.” Meanwhile more than 40% of those polled said they were either “very interested” or “interested” in a smartphone from retail giant Amazon, and 29% weren’t interested. Amazon has been rumored on several occasions to <a href="http://www.bgr.com/2011/11/17/an-amazon-smartphone-it-could-happen-next-year-analyst-says/">have a smartphone in the works</a>. With consumer interest in an Amazon smartphone at a seemingly healthy level and <a href="http://www.bgr.com/2012/02/16/explosive-debut-quarter-brings-kindle-fire-14-share-of-tablet-market/">Kindle Fire adoption having exploded last quarter</a>, 2012 could be a good year for the retailer to enter the smartphone space. A table showing Baird’s findings follows below.<span id="more-127538"></span>
<center><img class="size-full wp-image-127544 aligncenter" title="amazon-facebook-phone-survey" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/amazon-facebook-phone-survey.jpg" alt="" width="551" height="383" /></center>
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Via BRG - Boy Genius Report
 
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