HTC usage share drops 60% in five months, study finds

DaMan

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<center><a href="http://www.bgr.com/2012/04/19/htc-usage-share-drops-60-in-five-months-study-finds"><img class="size-large wp-image-136317 aligncenter" title="HTC_Graph" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/04/HTC_Graph-645x383.jpg" alt="" width="645" height="383" /></a></center>
Not long ago, HTC posted six consecutive months of record revenue thanks to strong demand for its Android-powered smartphones. The company’s record run came to a screeching halt in October last year <a href="http://www.bgr.com/2011/11/07/iphone-4s-launch-helps-end-htcs-record-revenue-run/">with the release of Apple’s iPhone 4S</a>. HTC’s <a href="http://www.bgr.com/2012/02/06/htc-slump-continues-in-q4-guidance-misses-q1-estimates/">fourth quarter earnings fell</a>, missing Wall Street’s expectations, and the rough patch <a href="http://www.bgr.com/2012/04/06/htc-sees-sharp-decline-in-q1-revenue-profit/">continued in the first quarter of 2012</a>. To compound matters, the latest study conducted by ad network Chitika shows that the troubled handset maker’s usage share has declined by more than 60% in the past five months from 18.22% to 7.28% based on traffic across its network. At the same time, Apple’s share has increased by 64% from 46.84% to 76.88% and other Android vendors such as Samsung and Huawei have recorded continued modest growth. HTC is betting big on <a href="http://www.bgr.com/2012/04/18/att-to-launch-htc-one-x-on-april-22nd-for-199-99/">its flagship One X smartphone</a>, and it hopes the handset, along with the rest of its One-series phones, will help the company rebound.<span id="more-136301"></span>
<a href="http://insights.chitika.com/2012/study-htc-market-share-drops-60-in-five-months/">Read</a>
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