Launching Brand Petraeus

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Tomgram: Launching Brand Petraeus

By Tom Engelhardt
Created Sep 10 2007 - 9:02am

- from TomDispatch [1]

[Note for Readers: This is the third in Tomdispatch's "by the numbers"
series, leading up to this week's White House "Progress Report" from the
U.S. commander in Iraq, General David Petraeus, and U.S. ambassador to Iraq,
Ryan Crocker. The first, in June, was "Iraq by the Numbers" [2]; the second,
in August, was "Escalation by the Numbers." [3] You can check them for
topics missing this time around.

-- Tom]



"Progress" by the Numbers
By Tom Engelhardt

It was about this time of year in 2002, in the halcyon days of the Bush
administration, that White House Chief of Staff Andrew Card offered a little
political marketing advice to the world. In explaining why the Bush
administration [4] had not launched its "case" against Iraq (and for a
future invasion) the previous month, he told a New York Times reporter,
"From a marketing point of view, you don't introduce new products in
August."

It's a piece of simple business wisdom, and when it comes to manipulating
the public, the Bush administration is still sticking to it five years
later. The corollary, which Card didn't mention, is: Do your market research
and testing in the dog-bites-man news months of July and August. And that's
just what the Bush administration did in the run-up to what will certainly
be its victorious battle with congressional opponents to extend its surge
plan into next spring and its occupation of Iraq into the distant future.
(As present White House Chief of Staff Joshua Bolten said [5] in a meeting
with the USA Today editorial board last week, he doesn't think "any
'realistic observer' can believe that 'all or even most of the American
troop presence' will be out of Iraq by the end of Bush's presidency."

The core marketing decision was, of course, finding the right spokesman for
the product. As Robert Draper, author of the new book Dead Certain, reported
recently [6], the President was "fully aware of his standing in opinion
polls" and so, earlier this year, decided that "his top commander in Iraq,
Gen. David H. Petraeus, would perhaps do a better job selling progress to
the American people than he could." As Bush put it, ""I've been here too
long. Every time I start painting a rosy picture, it gets criticized and
then it doesn't make it on the news." Indeed.

So launching "Brand Petraeus" and providing him with some upbeat Iraqi news
(Sunnis in al-Anbar Province ally with U.S.) and numbers (violence down in
August) were the two necessities of the summer. In July, the celebrity surge
general, who had already shown a decided knack [7] on earlier tours of Iraq
for wowing the media, was loosed. Petraeus, in turn, loosed all his top
commanders to enter vociferously into what previously would have been a
civilian debate over U.S. policy and the issue of "withdrawal." This
campaign, by the way, represents a significant chiseling away at traditional
prohibitions on U.S. military figures entering the American political arena
while in uniform.

Like any top-notch PR outfit, the administration also put various toes in
the water in August and wiggled them vigorously -- including offering
rousing presidential speeches and radio addresses, especially a "Vietnam
speech" [8] to the Veterans of Foreign Wars. At the same time, an allied $15
million [9], five-week ad campaign was launched by a new conservative
activist group, Freedom's Watch, led by former White House press spokesman
Ari Fleischer. The ads, "featuring military veterans," were aimed directly
at congressional opposition to the President's surge strategy. In the
meantime, key pundits and experts like Michael O'Hanlon [10] of the
Brookings Institution (who helps produce that organization's anodyne [11],
New York Times-published tabulation of numbers from Iraq) and former
invasion enthusiast Kenneth Pollack (both of whom re-billed themselves as
"critics"), not to speak of New York Times columnist Tom Friedman and
others, arrived in Iraq. There, they were given well-organized,
well-scripted, Green Zone-style Pentagon-led tours and sent back home to
write Petraeus-style news releases [12] about modest, but upbeat,
"progress."

Next, of course, came the full-scale September launching of the campaign.
This involved a "dramatic" presidential secret exit from the White House and
secret Air Force One flight to al-Asad Airbase in Iraq's isolated western
desert, one of our giant "enduring" bases [13] (whose imposing nature U.S.
reporters tend to be oblivious to, even when reporting from them). With
Secretary of State Condoleezza Rice, National Security Advisor Stephen
Hadley, Secretary of Defense Robert Gates, and hand-picked reporters along,
Bush performed what was, as PressThink's [14] Jay Rosen has written [15],
not just a photo-op, but "a propaganda mission that required the press to
complete the mission for him." And so they did, as he met Brand Petraeus and
U.S. Ambassador Ryan Crocker, along with Iraqi Prime Minister Nouri
al-Maliki and various Sunni tribal Sheikhs from al-Anbar province -- with
smiles and handshakes all around.

Even CBS Evening News anchor Katie Couric flew into Iraq to deal with her
dreadful ratings by -- guess what? -- interviewing Brand Petraeus et al. and
reporting on the reports of "progress." Finally, the military completed its
early September groundwork by releasing a spate of new numbers from Iraq --
doubted by pundits [16] and experts [17] of many stripes. Military officials
claimed (could anyone be surprised?) that, by their count, a miraculous
August turnaround had occured; and here's another shock, credulous reporters
like Michael Gordon [18] of the New York Times swallowed [19], and
front-paged, this one, too (though the Times also had a far more sober [20]
report the following day).

Under the circumstances you couldn't do it much better. And this week, we
have the full-scale media spectacle of testimony to Congress by General
Petraeus and Ambassador Crocker, along with the delivery of the so-called
"Progress" or Petraeus Report which, thanks to the Los Angeles Times [21],
we now know -- though the mainstream media has made nothing of it -- was
actually written not in Baghdad by the general and ambassador, but in the
White House. (There's yet another shock for us all!)

Why anyone in the media or Congress takes this situation seriously as
"news," or even something to argue about, is hard to tell. Think of it this
way: The most political general in recent memory has been asked to assess
his own work (as has our ambassador in Iraq), and then present
"recommendations" to the White House in a "report" that is actually being
written in the White House. You couldn't call it a political version of "the
honor system"; but perhaps the dishonor system would do.

Numbers in Iraq are a slippery matter at best, though again, why anyone pays
serious attention to U.S. military numbers from that country is a mystery.
On countless occasions in the past, these have been ridiculous undercounts
of disaster.

In the midst of such chaos, mayhem, and pure tragedy, of course, who exactly
is counting? Nonetheless, wherever you look, numbers, however approximate,
are indeed pouring out -- and, when you consider them, there is no way on
Earth to imagine that the situation is anything but grim and deteriorating:
first for the Iraqi people; second for the overstretched U.S. military; and
finally, for the rest of the region and us.

So here, on the eve of the orbiting of Brand Petraeus, is my best attempt at
"progress" by the numbers:

Number of U.S. troops in Iraq before the President's "surge plan" or "new
way forward" was launched in February 2007: 130,000

Number of U.S. troops in Iraq by September 2008, if General Petraeus'
reported "drawdown" plan is followed: Approximately 130,000 [22], according
to a "senior official" quoted by the Washington Post.

Number of American troops in Iraq when President Bush declared [23] "major
combat operations" to have "ended" on May 1, 2003: Approximately 130,000
[24].

Number of American troops Deputy Secretary of Defense Paul Wolfowitz and
other Pentagon civilian strategists predicted would be stationed in Iraq in
August 2003, four months after Baghdad fell: 30,000-40,000, according to
Washington Post reporter Tom Ricks in his bestselling book Fiasco.

Number of U.S. troops in Iraq in July 2007: 162,000 [25]; in September
2007, 168,000 [26]; later in the fall of 2007, an expected 172,000 -- each
an all-time high in its moment.

Number of British troops in southern Iraq, May 1, 2003: 45,000 in four
provinces.

Number of British troops in southern Iraq, August 2007: 5,000 [27], all
gathered in a heavily fortified, regularly mortared base at Basra airport;
number of British troops expected to be in Iraq by spring 2008, 3,000.

Number of nations that have withdrawn their troops from the Bush
administration's "coalition of the willing" in Iraq: At least 17 [28],
according to Globalsecurity.org. Poland is expected to withdraw its
drawn-down forces by year's end and other countries have been drawing down
their minimal forces as well. Among the remaining powers in the "coalition":
Albania [29], Azerbaijian, Bulgaria, El Salvador, Estonia, Mongolia, and
Ukraine.

Number of months before the Iraqi army can "independently fulfill [its]
security role": At least 24, according to a report [30] recently issued by a
congressionally-appointed commission of retired senior U.S. military
officers. (Donald Rumsfeld [31], October 2003: "In less than six months we
have gone from zero Iraqis providing security to their country to close to a
hundred thousand Iraqis.... Indeed, the progress has been so swift that....
it will not be long before [Iraqi security forces] will be the largest and
outnumber the U.S. forces, and it shouldn't be too long thereafter that they
will outnumber all coalition forces combined." George Bush [32], November
2005: "Our coalition has handed over roughly 90 square miles of Baghdad
province to Iraqi security forces. Iraqi battalions have taken over
responsibility for areas in South-Central Iraq, sectors of Southeast Iraq,
sectors of Western Iraq, and sectors of North-Central Iraq.... The Iraqis,
General Dempsey says, are 'increasingly in control of their future and their
own security -- the Iraqi security forces are regaining control of the
country.'" Commander of Multinational Forces Iraq, Gen. George Casey [33],
in October 2006: "And the third step is you make [the Iraqi army]
independent, and that's what you'll see going on here over the better part
of the next 12 months.")

Amount President Bush is to request from Congress in September to pay for
his "surge" plan: Up to $50 billion [34] -- in addition to a pending $147
billion "supplemental" bill to fund the wars in Iraq and Afghanistan this
fiscal year. ("The decision to seek about $50 billion more appears to
reflect the view in the administration that the counteroffensive will last
into the spring of 2008 and will not be shortened by Congress.")

Cost of the war in Iraq per week, if this $197 billion joint request is
granted by Congress: More than $3 billion.

Cost to Pentagon of shipping two 19-cent metal washers to a key military
installation abroad, probably in Iraq or Afghanistan: $998,798.00 [35] in
"transportation costs," according to the Washington Post. This was part of a
defense contractor's plan to bilk the Pentagon, based on its weak system of
financial oversight.

Amount paid by the U.S. military to two British private security firms,
Aegis Defence Services and Erinys Iraq, to protect U.S. Army Corps of
Engineers reconstruction teams in Iraq: $548 million [36], more than $200
million over budget, according to the Washington Post based on "previously
undisclosed data." The contracts to the two companies have a combined "burn
rate" of $18 million a month and support a private army of approximately
2,000 hired guns, the equivalent of three military battalions.

Cost of Aegis' armored vehicles and the guards manning them: Approximately
$150,000 per vehicle and $15,000 a month per guard.

Percentage of team members in the $2 billion U.S. civilian-military
Provincial Reconstruction Team (PRT) program with "the cultural knowledge
and Arabic-language skills needed to work with Iraqis": 5% [37] or just 29
[38] out of 610 PRT members, according to Ginger Cruz, the deputy special
inspector for Iraq reconstruction

Number of U.S. criminal investigations underway for contract fraud in
Iraq, Kuwait, and Afghanistan: 73 [39], according to an Army spokesman.

Percentage of U.S. military deaths by roadside bomb (IED), 2004:
Approximately 33% [40].

Percentage of U.S. military deaths by roadside bomb (IED), 2007:
Approximately 80%.

Amount Pentagon invested in counter-IED jamming technology in the last
year: $1.6 billion [41]; $6 billion [42] since the war began.

Amount needed to make a typical IED (which can be built from instructions
on the Internet): "About the cost of a pizza [43]," according to Newsweek
magazine.

Cost for hiring Iraqis to plant a successful IED in 2005: $100 [44].

Cost for hiring Iraqis to plant a successful IED in central Iraq in 2007:
As low as $40.

Percentage of the West Point class of 2001 who chose to leave the U.S.
Army last year: Nearly 46% [45], according to statistics compiled by West
Point. More than 54% of the class of 2000 had chosen not to re-up by January
2007. Over the previous three decades, the percentages for those departing
the service at the five-year mark after graduation ranged from 10%-30%. The
major reason given now: wear and tear from multiple deployments to Iraq.

Number of U.S. Army suicides, 2006: 99 [46] (more than one quarter while
serving in Iraq or Afghanistan), according to the Army, or 17.3 per
thousand, the highest rate in 26 years (during which the average rate was
12.3 per thousand). 118 [47] U.S. military personnel have committed suicide
in Iraq itself since 2003, according to Greg Mitchell, editor of the Editor
& Publisher website; and Army suicide numbers do not, Mitchell notes,
include "many unconfirmed reports [of suicides], or those who served in the
war and then killed themselves at home."

Percentage of 1,320 soldiers interviewed in Iraq who ranked their unit's
morale as "low or very low": 45% [48], according to the Los Angeles Times.
Seven percent ranked it "high or very high."

Percentage increase in U.S. Army desertions in 2006: 27% [49] or 3,196
active duty soldiers, according to figures corrected by the Army, which had
inaccurately been reporting much lower numbers. The percentage rise for 2005
had been 8%. From 2002 through 2006, the average annual rate of Army
prosecutions of deserters tripled [50] (compared with the five-year period
from 1997 to 2001) to roughly 6% of deserters, Army data shows.

Number of states authorized by the Army National Guard to accept "the
lowest-ranking group of eligible recruits, those who scored between 16 and
30 on the armed services aptitude test": 34 [51] (plus Guam), according to
the New York Times. ("Federal law bars recruits who scored lower than 16
from enlisting.")

Percentage of Army recruits since late July who have accepted a $20,000
"quick ship" bonus to leave for basic combat training by the end of
September: 90% [52], part of an Army campaign to meet year-end recruiting
goals after a two-month slump. A soldier coming out of basic training is
paid on average $17,400 a year.

Percentage of U.S. military equipment destroyed or worn out in Iraq (and
Afghanistan): 40% [53] or $212 billion worth.

Percentage of Iraqi national police force which is Shiite: 85% [54].

Number of Iraqis in American prisons in Iraq: 24,500 [55] (and rising), up
50% since the President's surge plan began in February, according to Thom
Shanker of the New York Times; nearly 85% of these prisoners are Sunnis.
(U.S. holding facilities at Camp Bucca in southern Iraq and Camp Cropper
near Baghdad are still being expanded.)

Number of foreign suspected jihadis held in those prisons: 280.

Number of juveniles, aged 11-17, held in those prisons: Approximately 800
[56] (also 85% Sunni).

Number of U.S. reconstruction projects officially considered "completed"
in al-Anbar Province by July 2007: 3,300 projects [57] "with a total value
of $363 million," according to the U.S. embassy in Baghdad; 250 more
projects at a price tag of $353 million are supposedly under way.

Percentage of U.S. reconstruction money estimated to go to Sunni
insurgents and al-Qaeda-in-Iraq militants for "protection" for any convoy of
building materials entering al-Anbar Province: 50% or more, according to
reporter Hannah Allam of the McClatchy Newspapers. ("Every contractor in
Anbar who works for the U.S. military and survives for more than a month is
paying the insurgency," according to a "senior Iraqi politician.")

Estimated number of full-time al-Qaeda-in-Iraq fighters: 850 [58] or 2-5%
of the Sunni insurgency, according to Malcolm Nance, author of The
Terrorists of Iraq, who "has worked with military and intelligence units
tracking al-Qaeda inside Iraq."

Number of times President Bush mentioned al-Qaeda in a speech on the Iraqi
situation on July 24, 2007: 95 [59].

Percentage of unemployed in the now-"secure" city of Fallujah,
three-quarters of whose buildings were destroyed or damaged by U.S.
firepower in November 2005 in al-Anbar Province: More than 80% [60],
according to local residents.

Percentage of U.S. military supplies carried on the vulnerable "Route
Tampa," the 300 miles of highway from Kuwait to Baghdad: 90% [61] of the
food, water, ammunition, and equipment, according to John Pike of
Globalsecurity.org.

Percentage increase of alcoholics in care in Iraq: Up 34% [62] in May-June
2007, compared to previous year, according to the Iraqi Psychologists
Association, based on a study of 2,600 of patients and inhabitants of
Baghdad's suburbs.

Amount spent by the average household in Baghdad for a few hours of
electricity a day: $171 [63] a month in a country where $400 is a reasonable
monthly wage.

Number of Iraqi civilian deaths in August: 1,809 [64], according to an
Associated Press count, the highest figure of the surge year so far. Surge
commander Gen. Petraeus is evidently going to claim a 75% drop [65] in
sectarian killings as well as a drop in civilian deaths (especially in
Baghdad) in his upcoming report. To the extent that those questionable
figures are accurate, they may, in part, result from the fact that, in the
surge months, the ethnic cleansing of the capital actually increased
significantly [66]. Experts also believe [67] the U.S. military's figures
for "surge success" rely on carefully defined and cherry-picked numbers. The
AP, in fact, claims that sectarian deaths have nearly doubled since a year
ago. All such figures are, in any case, considered significant undercounts
in a country where it is no longer possible to report anywhere near the
total number of deaths from violence.

Average number of deaths per day from political violence in 2007: 62 [68],
according to the AP count.

Average number of deaths per day from political violence in 2006: 37 [69],
according to the AP count.

Number of daily attacks on civilians, February to July 2007: Unchanged
[70], according to the non-partisan Government Accountability Office [71].

Number of Iraqis fleeing their homes on average during each surge month,
February to July 2007: 100,000 [72], according to the Iraqi Red Crescent
Society. The United Nation's International Organization for Migration offers
the lower, but still staggering figure of 50,000 Iraqis fleeing their homes
each month.

Number of internally displaced Iraqis during the surge months: Over
600,000 [73], more than doubling the number of internal refugees to 1.14
million, according to the Red Crescent Society. (The United Nations High
Commissioner for Refugees has offered the higher estimate of 2.2 million
[74] internal refugees.)

Percentage of Iraqis who fled their neighborhoods in the surge months due
to direct threats on their lives: 63% [75], according to the UN. ("More than
25 percent said they fled after being thrown out of their homes at
gunpoint.") Iraqis leaving their homes in Baghdad in the same time period
"grew by a factor of 20."

Number of Iraqi "bus people" now in exile in neighboring lands: 2.5
million [76], according to the United Nations High Commissioner for
Refugees. This is the fastest growing -- and already the third-largest --
refugee population in the world.

Number of Iraqi refugees admitted to the U.S. in August: nearly 530 [77],
more than all those admitted in the previous 11 months. Number of Iraqi
refugees estimated to be in Syria alone [78]: 1.5 million.

Total number of Iraqis killed, sent into exile, or turned into internal
refugees: More than four million by a conservative estimate, or somewhere
between one out of every five and one out of every six Iraqis. (There is no
way even to estimate the numbers of Iraqis who have been wounded in these
years.)

Total number of Americans who would have been killed or turned into
refugees, if these numbers were extrapolated to the far more populous United
States: 50 million [79], according to Gary Kamiya of Salon.com, a figure
"roughly equal to the population of the northeastern United States,
including New York, New Jersey, Maryland and all of New England."

Percentage of people across the globe who "think U.S. forces should leave
Iraq within a year": 67% [80], according to a just-released BBC World
Service poll of 23,000 people in 22 countries. Only 23% think foreign troops
should remain "until security improves."

Percentage of people across the globe who think the United States plans to
keep permanent military bases in Iraq: 49%.

Percentage of Americans who think U.S. forces should get out of Iraq
within a year: 61%, according to the same BBC poll, including 24% who favor
immediate withdrawal and 37% percent who prefer a one-year timetable; 32% of
Americans say U.S. forces should stay "until security improves." In a recent
Harris poll, 42% [81] of Americans favored U.S. troops leaving Iraq "now";
30% in a recent CBS poll [82] (with another 31% favoring a "decrease").

Percentage of citizens of U.S.-led "coalition" members in Iraq, who want
forces out within a year: 65% of Britons, 63% of South Koreans, and 63% of
Australians, according to the BBC poll. Even a majority of Israelis want
either an immediate American withdrawal (24%), or withdrawal within a year
(28%); only 40% opt for "remain until security improves."

Percentage of Americans who believe, "in the long run," that "the U.S.
mission in Iraq [will] be seen as a failure": 57% [83], according to a poll
by Rasmussen Reports. Only 29 % disagree.

Tom Engelhardt, who runs the Nation Institute's Tomdispatch.com, is the
co-founder of the American Empire Project [84]. His book, The End of Victory
Culture [85] (University of Massachusetts Press), has just been thoroughly
updated in a newly issued edition that deals with victory culture's
crash-and-burn sequel in Iraq.

[Note: Let me thank, yet again, the many websites which collect crucial Iraq
material and so make a piece like this possible, especially Antiwar.com
[86], Juan Cole's Informed Comment [87], and Paul Woodward's the War in
Context [88].]

Copyright 2007 Tom Engelhardt
_______



About author Tom Engelhardt, who runs the Nation Institute's Tomdispatch.com
[89] ("a regular antidote to the mainstream media"), is the co-founder of
the American Empire Project [90] and, most recently, the author of Mission
Unaccomplished: Tomdispatch Interviews with American Iconoclasts and
Dissenters [91] (Nation Books), the first collection of Tomdispatch
interviews.

--
NOTICE: This post contains copyrighted material the use of which has not
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Law. In accordance with Title 17 U.S.C. Section 107

"A little patience and we shall see the reign of witches pass over, their
spells dissolve, and the people recovering their true sight, restore their
government to its true principles. It is true that in the meantime we are
suffering deeply in spirit,
and incurring the horrors of a war and long oppressions of enormous public
debt. But if the game runs sometimes against us at home we must have
patience till luck turns, and then we shall have an opportunity of winning
back the principles we have lost, for this is a game where principles are at
stake."
-Thomas Jefferson
 
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