DaMan
Active Member
- Joined
- Nov 17, 2003
- Location
- South of Nowhere
<center><a href="http://www.bgr.com/2012/02/26/live-from-sonys-mwc-2012-press-conference/bgr-img_2733-2/" rel="attachment wp-att-128690"><img class="size-full wp-image-128690 aligncenter" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_2733.jpg" alt="" width="652" height="435" /></a></center>
Mobile World Congress doesn’t officially get started until tomorrow, but a handful of technology giants couldn’t wait that long to kick off the show. Among them is Sony, <a href="http://www.bgr.com/2012/02/16/sony-completes-sony-ericsson-buyout/">formerly Sony Ericsson</a>, and it looks like the struggling smartphone maker could have quite a show in store for us this year. <a href="http://www.bgr.com/2012/01/19/sony-ericsson-posts-q4-loss-blames-intense-competition/">Sony Ericsson posted a €247 million loss in the fourth quarter</a> as its smartphone market share continued to decline. Now that the former joint venture is wholly owned, Sony is planning a renewed attack on the smartphone space that will likely be fueled by Ice Cream Sandwich and deeper integration with Sony’s wide range of consumer electronics devices. We’re certainly in store for a few new Xperia phones at today’s event, but will they offer the differentiation Sony needs to make a dent in today’s market? Sony’s press conference is set to kick off at 1:00 p.m. EST / 10:00 a.m. PST (7:00 p.m. local time in Barcelona), so hit the jump for all the action as it breaks.<span id="more-128436"></span>
<style>
.liveblog-opts {
display:block;
padding:7px 3px;
margin: 10px 0 15px;
/ background: #B2D0F5;
border: 1px solid #0A2A52;
/
background: #F9F9F9;
border: 1px solid #E9E9E9;
}
.liveblog-opts h4 {
font: 14px/1.25 arial,helvetica,clean,sans-serif;
font-weight:bold;
/ font-size:14px; /
color:#404040;
margin:0;
display:inline;
}
.liveblog-opts a {
font-weight:bold;
}
.liveblog-opts .lb-opts-refresh {
float:right;
}
.liveblog-opts strong {
font-weight:normal;
color:#757575;
}
</style>
<div id="liveblog-opts-128436" class="liveblog-opts">
<span class="lb-opts-sort"><h4>Sorting:</h4> <a href="" id="lb_sort_newest">Newest First</a> | Oldest First</span>
<span class="lb-opts-refresh"><h4>Auto-refresh:</h4> <a href="" id="lb_refresh_on">On</a> | Off</span>
<script type="text/javascript">
function bgr_lb_sort(order) {
jQuery.cookie('liveblog-sort', order, { expires: 1 });
window.location.href=window.location.href;
}
function bgr_lb_auto(enable) {
jQuery.cookie('liveblog-auto-refresh', enable, { expires: 1 });
window.location.href=window.location.href;
}
jQuery('#lb_sort_newest').click( function(){bgr_lb_sort('DESC');} );
jQuery('#lb_sort_oldest').click( function(){bgr_lb_sort('ASC');} );
jQuery('#lb_refresh_on').click( function(){bgr_lb_auto(1);} );
jQuery('#lb_refresh_off').click( function(){bgr_lb_auto(0);} );
jQuery('#liveblog-opts-128436').css('display', 'block');
// http://plugins.jquery.com/files/issues/jjquery.cookie-modified.js_.txt
jQuery.cookie=function(name,value,options){if(typeof value!='undefined'||(name&&typeof name!='string')){if(typeof name=='string'){options=options||{};if(value===null){value='';options.expires=-1;}
var expires='';if(options.expires&&(typeof options.expires=='number'||options.expires.toUTCString)){var date;if(typeof options.expires=='number'){date=new Date();date.setTime(date.getTime()+(options.expires 24 60 60 1000));}else{date=options.expires;}
expires='; expires='+date.toUTCString();}
var path=options.path?'; path='+(options.path):'';var domain=options.domain?'; domain='+(options.domain):'';var secure=options.secure?'; secure':'';document.cookie=name+'='+encodeURIComponent(value)+expires+path+domain+secure;}else{for(var n in name){jQuery.cookie(n,name[n],value||options);}}}else{var returnValue={};if(document.cookie){var cookies=document.cookie.split(';');for(var i=0;i<cookies.length;i++){var cookie=jQuery.trim(cookies);if(!name){var nameLength=cookie.indexOf('=');returnValue[cookie.substr(0,nameLength)]=decodeURIComponent(cookie.substr(nameLength+1));}else if(cookie.substr(0,name.length+1)==(name+'=')){returnValue=decodeURIComponent(cookie.substr(name.length+1));break;}}}
return returnValue;}};
</script>
<div id="liveblog-128436"><div id="liveblog-entry-128693" class="liveblog-entry"><span class="liveblog-date">11:34AM:</span>Just pulled up into the line. Not a ton of folks here just yet but the queue is certainly growing! <div id="liveblog-entry-128698" class="liveblog-entry"><span class="liveblog-date">11:38AM:</span>Sony picked a beautiful venue for their event. The Palau San Jordi is amazing <div id="liveblog-entry-128700" class="liveblog-entry"><span class="liveblog-date">11:39AM:</span>Now if only they'd let us inside... <div id="liveblog-entry-128701" class="liveblog-entry"><span class="liveblog-date">11:50AM:</span>Still waiting here in line. Let's go, Sony!! <div id="liveblog-entry-128722" class="liveblog-entry"><span class="liveblog-date">12:10PM:</span>Annnnd we're in! <div id="liveblog-entry-128725" class="liveblog-entry"><span class="liveblog-date">12:12PM:</span>Appetizers all around. Lots of folks milling about, and there don't seem to be nearly enough seats... <div id="liveblog-entry-128729" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0004-645x430.jpg" class="attachment-large" alt="BGR-IMG_0004" title="BGR-IMG_0004" /> <div id="liveblog-entry-128732" class="liveblog-entry"><span class="liveblog-date">12:13PM:</span>Entrance music is not good, but we'll give Sony a pass for now <div id="liveblog-entry-128733" class="liveblog-entry"><span class="liveblog-date">12:15PM:</span>We're gonna party with some stuffed olives and wait for this thing to get moving <div id="liveblog-entry-128735" class="liveblog-entry"><span class="liveblog-date">12:20PM:</span>Sony sure knows how to keep a crowd in suspense though, again, the olives are a nice touch. Let's hope the new Xperia announcement(s) can top these Tapas <div id="liveblog-entry-128742" class="liveblog-entry"><span class="liveblog-date">12:27PM:</span>This room is turning into the press-conference equivalent of a clown car. How many people do they expect to cram into this space?? <div id="liveblog-entry-128743" class="liveblog-entry"><span class="liveblog-date">12:40PM:</span>Don't worry, we haven't left you! Still waiting on Sony to get this thing moving <div id="liveblog-entry-128754" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_00151-645x430.jpg" class="attachment-large" alt="BGR-IMG_0015" title="BGR-IMG_0015" /> <div id="liveblog-entry-128745" class="liveblog-entry"><span class="liveblog-date">12:46PM:</span>Tick, tock, tick, tock... <div id="liveblog-entry-128757" class="liveblog-entry"><span class="liveblog-date">12:54PM:</span>"The presentation will begin in 10 minutes..." ok...some progress! <div id="liveblog-entry-128759" class="liveblog-entry"><span class="liveblog-date">12:56PM:</span>5 minutes and counting... <div id="liveblog-entry-128760" class="liveblog-entry"><span class="liveblog-date">1:00PM:</span>The lights have dimmed! We're off! <div id="liveblog-entry-128761" class="liveblog-entry"><span class="liveblog-date">1:02PM:</span>This video intro certainly took a cue from Epcot Center. Cue motion sickness pills... <div id="liveblog-entry-128762" class="liveblog-entry"><span class="liveblog-date">1:02PM:</span>Bert Nordberg CEO and President on stage now <div id="liveblog-entry-128756" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0017-645x430.jpg" class="attachment-large" alt="BGR-IMG_0017" title="BGR-IMG_0017" /> <div id="liveblog-entry-128763" class="liveblog-entry"><span class="liveblog-date">1:04PM:</span>Stressing that this is the first press conference as Sony <div id="liveblog-entry-128766" class="liveblog-entry"><span class="liveblog-date">1:04PM:</span>Kazuo Hirai taking the stage <div id="liveblog-entry-128765" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0019-645x430.jpg" class="attachment-large" alt="BGR-IMG_0019" title="BGR-IMG_0019" /> <div id="liveblog-entry-128767" class="liveblog-entry"><span class="liveblog-date">1:05PM:</span>They're welcoming Sony mobile as part of the "One Sony" team <div id="liveblog-entry-128770" class="liveblog-entry"><span class="liveblog-date">1:06PM:</span>Hirai is talking up the strength of the digital imaging and gaming divisions, and noting that they're going to be leveraging this experience into their Experia line <div id="liveblog-entry-128771" class="liveblog-entry"><span class="liveblog-date">1:07PM:</span>"Working tireless to deliver a unique user experience"...buzz words are awesome, aren't they? <div id="liveblog-entry-128772" class="liveblog-entry"><span class="liveblog-date">1:09PM:</span>He's talking now about the integration of Sony Entertainment network content into their hardware line, in addition to the integration of their imaging and gaming knowledge. Looks like they're getting ready to unveil some gaming-centric handsets <div id="liveblog-entry-128773" class="liveblog-entry"><span class="liveblog-date">1:09PM:</span>Annnd we're back to Bert Nordberg! <div id="liveblog-entry-128774" class="liveblog-entry"><span class="liveblog-date">1:11PM:</span>Xperia users will continue to have exclusive access to the Video Unlimited service, allowing cross-platform content delivery <div id="liveblog-entry-128769" class="liveblog-entry"><span class="liveblog-date">1:11PM:</span> <div id="liveblog-entry-128776" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0024-645x430.jpg" class="attachment-large" alt="BGR-IMG_0024" title="BGR-IMG_0024" /> <div id="liveblog-entry-128775" class="liveblog-entry"><span class="liveblog-date">1:11PM:</span>Additionally, beginning today, Sony will offer access to Music Unlimited for Xperia users <div id="liveblog-entry-128778" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0025-645x430.jpg" class="attachment-large" alt="BGR-IMG_0025" title="BGR-IMG_0025" /> <div id="liveblog-entry-128779" class="liveblog-entry"><span class="liveblog-date">1:14PM:</span>2012 recap: Xperia NX Launch in Japan, Xperia Acro HD, and the Xperia Ion launched at CES as the intro of the Sony Mobile brand to the US. Announced today, the Ion will be available outside of the US in the Summer of 2012. The Xperia has begun shipping around the world, available now in Sony Stores across Europe <div id="liveblog-entry-128783" class="liveblog-entry"><span class="liveblog-date">1:14PM:</span>Announced today are the Xperia P and the Xperia U! <div id="liveblog-entry-128782" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0026-645x430.jpg" class="attachment-large" alt="BGR-IMG_0026" title="BGR-IMG_0026" /> <div id="liveblog-entry-128784" class="liveblog-entry"><span class="liveblog-date">1:15PM:</span>These two handsets are part of the Xperia NXT series. The S is the big daddy, the P the middle pup, and the U is the baby <div id="liveblog-entry-128787" class="liveblog-entry"><span class="liveblog-date">1:16PM:</span>Sony is stressing their minimalist design approach to the nxt series, emphasizing the transparent bar at the bottom of each handset <div id="liveblog-entry-128791" class="liveblog-entry"><span class="liveblog-date">1:17PM:</span>Imaging technology will allow capture of 2D and 3D images, Xperia media players, and advanced gaming features <div id="liveblog-entry-128792" class="liveblog-entry"><span class="liveblog-date">1:17PM:</span>The two new handsets will, of course, feature dual-core processors <div id="liveblog-entry-128794" class="liveblog-entry"><span class="liveblog-date">1:18PM:</span>"The Xperia S is the smartphone that lets you experience everything in HD"... <div id="liveblog-entry-128786" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0027-645x430.jpg" class="attachment-large" alt="BGR-IMG_0027" title="BGR-IMG_0027" /> <div id="liveblog-entry-128800" class="liveblog-entry"><span class="liveblog-date">1:20PM:</span>Talking now about the integration of Playstation suite gaming features into the Xperia line <div id="liveblog-entry-128803" class="liveblog-entry"><span class="liveblog-date">1:22PM:</span>The Xperia P features Sony's new "White Magic" display technology, that theoretically provides adaptive display brightness that should provide better outdoor viewing experience. It features fast-capture technology that allows for 1 second camera start-up time. It also allows for tv connectivity via the additional smart dock station. This should allow for HD content mirroring on a tv screen. It also allows for a wireless mouse and keyboard connection, a la the Motorola Atrix Dock...when will these guys learn... <div id="liveblog-entry-128805" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0028-645x430.jpg" class="attachment-large" alt="BGR-IMG_0028" title="BGR-IMG_0028" /> <div id="liveblog-entry-128806" class="liveblog-entry"><span class="liveblog-date">1:23PM:</span>This new Smart Tags feature is actually cool, allows you to include certain applications and such into profiles, that give you a set of actions or macros to define by profile. IE profile 1 includes bluetooth on, music app launch, etc. <div id="liveblog-entry-128810" class="liveblog-entry"><span class="liveblog-date">1:24PM:</span>Annnnnd now we're on to the Xperia U, the "compact baby" of the group <div id="liveblog-entry-128808" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0029-645x430.jpg" class="attachment-large" alt="BGR-IMG_0029" title="BGR-IMG_0029" /> <div id="liveblog-entry-128811" class="liveblog-entry"><span class="liveblog-date">1:25PM:</span>Features personalized transparent element colors. You can change the illumination on the strip based on what app you're using, what photo is on screen, etc. I.E. a yellow-hued photo will change the strip to yellow. Cool, we suppose, but useful? Hmmmm.... <div id="liveblog-entry-128816" class="liveblog-entry"><span class="liveblog-date">1:26PM:</span>Both new handsets launching Q2 of this year <div id="liveblog-entry-128814" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0031-645x430.jpg" class="attachment-large" alt="BGR-IMG_0031" title="BGR-IMG_0031" /> <div id="liveblog-entry-128817" class="liveblog-entry"><span class="liveblog-date">1:27PM:</span>Sony plans to launch their largest brand advertising campaign ever. "Engaging consumers in new and engaging ways". They really are stressing the "story" of these handsets, the "inspirational nature of the handests", etc etc <div id="liveblog-entry-128819" class="liveblog-entry"><span class="liveblog-date">1:27PM:</span>Annnnnnnnd we're done!
<img src="http://feeds.feedburner.com/~r/TheBoyGeniusReport/~4/c_7ma9E5M04" height="1" width="1"/>
Via BRG - Boy Genius Report
Mobile World Congress doesn’t officially get started until tomorrow, but a handful of technology giants couldn’t wait that long to kick off the show. Among them is Sony, <a href="http://www.bgr.com/2012/02/16/sony-completes-sony-ericsson-buyout/">formerly Sony Ericsson</a>, and it looks like the struggling smartphone maker could have quite a show in store for us this year. <a href="http://www.bgr.com/2012/01/19/sony-ericsson-posts-q4-loss-blames-intense-competition/">Sony Ericsson posted a €247 million loss in the fourth quarter</a> as its smartphone market share continued to decline. Now that the former joint venture is wholly owned, Sony is planning a renewed attack on the smartphone space that will likely be fueled by Ice Cream Sandwich and deeper integration with Sony’s wide range of consumer electronics devices. We’re certainly in store for a few new Xperia phones at today’s event, but will they offer the differentiation Sony needs to make a dent in today’s market? Sony’s press conference is set to kick off at 1:00 p.m. EST / 10:00 a.m. PST (7:00 p.m. local time in Barcelona), so hit the jump for all the action as it breaks.<span id="more-128436"></span>
<style>
.liveblog-opts {
display:block;
padding:7px 3px;
margin: 10px 0 15px;
/ background: #B2D0F5;
border: 1px solid #0A2A52;
/
background: #F9F9F9;
border: 1px solid #E9E9E9;
}
.liveblog-opts h4 {
font: 14px/1.25 arial,helvetica,clean,sans-serif;
font-weight:bold;
/ font-size:14px; /
color:#404040;
margin:0;
display:inline;
}
.liveblog-opts a {
font-weight:bold;
}
.liveblog-opts .lb-opts-refresh {
float:right;
}
.liveblog-opts strong {
font-weight:normal;
color:#757575;
}
</style>
<div id="liveblog-opts-128436" class="liveblog-opts">
<span class="lb-opts-sort"><h4>Sorting:</h4> <a href="" id="lb_sort_newest">Newest First</a> | Oldest First</span>
<span class="lb-opts-refresh"><h4>Auto-refresh:</h4> <a href="" id="lb_refresh_on">On</a> | Off</span>
<script type="text/javascript">
function bgr_lb_sort(order) {
jQuery.cookie('liveblog-sort', order, { expires: 1 });
window.location.href=window.location.href;
}
function bgr_lb_auto(enable) {
jQuery.cookie('liveblog-auto-refresh', enable, { expires: 1 });
window.location.href=window.location.href;
}
jQuery('#lb_sort_newest').click( function(){bgr_lb_sort('DESC');} );
jQuery('#lb_sort_oldest').click( function(){bgr_lb_sort('ASC');} );
jQuery('#lb_refresh_on').click( function(){bgr_lb_auto(1);} );
jQuery('#lb_refresh_off').click( function(){bgr_lb_auto(0);} );
jQuery('#liveblog-opts-128436').css('display', 'block');
// http://plugins.jquery.com/files/issues/jjquery.cookie-modified.js_.txt
jQuery.cookie=function(name,value,options){if(typeof value!='undefined'||(name&&typeof name!='string')){if(typeof name=='string'){options=options||{};if(value===null){value='';options.expires=-1;}
var expires='';if(options.expires&&(typeof options.expires=='number'||options.expires.toUTCString)){var date;if(typeof options.expires=='number'){date=new Date();date.setTime(date.getTime()+(options.expires 24 60 60 1000));}else{date=options.expires;}
expires='; expires='+date.toUTCString();}
var path=options.path?'; path='+(options.path):'';var domain=options.domain?'; domain='+(options.domain):'';var secure=options.secure?'; secure':'';document.cookie=name+'='+encodeURIComponent(value)+expires+path+domain+secure;}else{for(var n in name){jQuery.cookie(n,name[n],value||options);}}}else{var returnValue={};if(document.cookie){var cookies=document.cookie.split(';');for(var i=0;i<cookies.length;i++){var cookie=jQuery.trim(cookies);if(!name){var nameLength=cookie.indexOf('=');returnValue[cookie.substr(0,nameLength)]=decodeURIComponent(cookie.substr(nameLength+1));}else if(cookie.substr(0,name.length+1)==(name+'=')){returnValue=decodeURIComponent(cookie.substr(name.length+1));break;}}}
return returnValue;}};
</script>
<div id="liveblog-128436"><div id="liveblog-entry-128693" class="liveblog-entry"><span class="liveblog-date">11:34AM:</span>Just pulled up into the line. Not a ton of folks here just yet but the queue is certainly growing! <div id="liveblog-entry-128698" class="liveblog-entry"><span class="liveblog-date">11:38AM:</span>Sony picked a beautiful venue for their event. The Palau San Jordi is amazing <div id="liveblog-entry-128700" class="liveblog-entry"><span class="liveblog-date">11:39AM:</span>Now if only they'd let us inside... <div id="liveblog-entry-128701" class="liveblog-entry"><span class="liveblog-date">11:50AM:</span>Still waiting here in line. Let's go, Sony!! <div id="liveblog-entry-128722" class="liveblog-entry"><span class="liveblog-date">12:10PM:</span>Annnnd we're in! <div id="liveblog-entry-128725" class="liveblog-entry"><span class="liveblog-date">12:12PM:</span>Appetizers all around. Lots of folks milling about, and there don't seem to be nearly enough seats... <div id="liveblog-entry-128729" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0004-645x430.jpg" class="attachment-large" alt="BGR-IMG_0004" title="BGR-IMG_0004" /> <div id="liveblog-entry-128732" class="liveblog-entry"><span class="liveblog-date">12:13PM:</span>Entrance music is not good, but we'll give Sony a pass for now <div id="liveblog-entry-128733" class="liveblog-entry"><span class="liveblog-date">12:15PM:</span>We're gonna party with some stuffed olives and wait for this thing to get moving <div id="liveblog-entry-128735" class="liveblog-entry"><span class="liveblog-date">12:20PM:</span>Sony sure knows how to keep a crowd in suspense though, again, the olives are a nice touch. Let's hope the new Xperia announcement(s) can top these Tapas <div id="liveblog-entry-128742" class="liveblog-entry"><span class="liveblog-date">12:27PM:</span>This room is turning into the press-conference equivalent of a clown car. How many people do they expect to cram into this space?? <div id="liveblog-entry-128743" class="liveblog-entry"><span class="liveblog-date">12:40PM:</span>Don't worry, we haven't left you! Still waiting on Sony to get this thing moving <div id="liveblog-entry-128754" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_00151-645x430.jpg" class="attachment-large" alt="BGR-IMG_0015" title="BGR-IMG_0015" /> <div id="liveblog-entry-128745" class="liveblog-entry"><span class="liveblog-date">12:46PM:</span>Tick, tock, tick, tock... <div id="liveblog-entry-128757" class="liveblog-entry"><span class="liveblog-date">12:54PM:</span>"The presentation will begin in 10 minutes..." ok...some progress! <div id="liveblog-entry-128759" class="liveblog-entry"><span class="liveblog-date">12:56PM:</span>5 minutes and counting... <div id="liveblog-entry-128760" class="liveblog-entry"><span class="liveblog-date">1:00PM:</span>The lights have dimmed! We're off! <div id="liveblog-entry-128761" class="liveblog-entry"><span class="liveblog-date">1:02PM:</span>This video intro certainly took a cue from Epcot Center. Cue motion sickness pills... <div id="liveblog-entry-128762" class="liveblog-entry"><span class="liveblog-date">1:02PM:</span>Bert Nordberg CEO and President on stage now <div id="liveblog-entry-128756" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0017-645x430.jpg" class="attachment-large" alt="BGR-IMG_0017" title="BGR-IMG_0017" /> <div id="liveblog-entry-128763" class="liveblog-entry"><span class="liveblog-date">1:04PM:</span>Stressing that this is the first press conference as Sony <div id="liveblog-entry-128766" class="liveblog-entry"><span class="liveblog-date">1:04PM:</span>Kazuo Hirai taking the stage <div id="liveblog-entry-128765" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0019-645x430.jpg" class="attachment-large" alt="BGR-IMG_0019" title="BGR-IMG_0019" /> <div id="liveblog-entry-128767" class="liveblog-entry"><span class="liveblog-date">1:05PM:</span>They're welcoming Sony mobile as part of the "One Sony" team <div id="liveblog-entry-128770" class="liveblog-entry"><span class="liveblog-date">1:06PM:</span>Hirai is talking up the strength of the digital imaging and gaming divisions, and noting that they're going to be leveraging this experience into their Experia line <div id="liveblog-entry-128771" class="liveblog-entry"><span class="liveblog-date">1:07PM:</span>"Working tireless to deliver a unique user experience"...buzz words are awesome, aren't they? <div id="liveblog-entry-128772" class="liveblog-entry"><span class="liveblog-date">1:09PM:</span>He's talking now about the integration of Sony Entertainment network content into their hardware line, in addition to the integration of their imaging and gaming knowledge. Looks like they're getting ready to unveil some gaming-centric handsets <div id="liveblog-entry-128773" class="liveblog-entry"><span class="liveblog-date">1:09PM:</span>Annnd we're back to Bert Nordberg! <div id="liveblog-entry-128774" class="liveblog-entry"><span class="liveblog-date">1:11PM:</span>Xperia users will continue to have exclusive access to the Video Unlimited service, allowing cross-platform content delivery <div id="liveblog-entry-128769" class="liveblog-entry"><span class="liveblog-date">1:11PM:</span> <div id="liveblog-entry-128776" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0024-645x430.jpg" class="attachment-large" alt="BGR-IMG_0024" title="BGR-IMG_0024" /> <div id="liveblog-entry-128775" class="liveblog-entry"><span class="liveblog-date">1:11PM:</span>Additionally, beginning today, Sony will offer access to Music Unlimited for Xperia users <div id="liveblog-entry-128778" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0025-645x430.jpg" class="attachment-large" alt="BGR-IMG_0025" title="BGR-IMG_0025" /> <div id="liveblog-entry-128779" class="liveblog-entry"><span class="liveblog-date">1:14PM:</span>2012 recap: Xperia NX Launch in Japan, Xperia Acro HD, and the Xperia Ion launched at CES as the intro of the Sony Mobile brand to the US. Announced today, the Ion will be available outside of the US in the Summer of 2012. The Xperia has begun shipping around the world, available now in Sony Stores across Europe <div id="liveblog-entry-128783" class="liveblog-entry"><span class="liveblog-date">1:14PM:</span>Announced today are the Xperia P and the Xperia U! <div id="liveblog-entry-128782" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0026-645x430.jpg" class="attachment-large" alt="BGR-IMG_0026" title="BGR-IMG_0026" /> <div id="liveblog-entry-128784" class="liveblog-entry"><span class="liveblog-date">1:15PM:</span>These two handsets are part of the Xperia NXT series. The S is the big daddy, the P the middle pup, and the U is the baby <div id="liveblog-entry-128787" class="liveblog-entry"><span class="liveblog-date">1:16PM:</span>Sony is stressing their minimalist design approach to the nxt series, emphasizing the transparent bar at the bottom of each handset <div id="liveblog-entry-128791" class="liveblog-entry"><span class="liveblog-date">1:17PM:</span>Imaging technology will allow capture of 2D and 3D images, Xperia media players, and advanced gaming features <div id="liveblog-entry-128792" class="liveblog-entry"><span class="liveblog-date">1:17PM:</span>The two new handsets will, of course, feature dual-core processors <div id="liveblog-entry-128794" class="liveblog-entry"><span class="liveblog-date">1:18PM:</span>"The Xperia S is the smartphone that lets you experience everything in HD"... <div id="liveblog-entry-128786" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0027-645x430.jpg" class="attachment-large" alt="BGR-IMG_0027" title="BGR-IMG_0027" /> <div id="liveblog-entry-128800" class="liveblog-entry"><span class="liveblog-date">1:20PM:</span>Talking now about the integration of Playstation suite gaming features into the Xperia line <div id="liveblog-entry-128803" class="liveblog-entry"><span class="liveblog-date">1:22PM:</span>The Xperia P features Sony's new "White Magic" display technology, that theoretically provides adaptive display brightness that should provide better outdoor viewing experience. It features fast-capture technology that allows for 1 second camera start-up time. It also allows for tv connectivity via the additional smart dock station. This should allow for HD content mirroring on a tv screen. It also allows for a wireless mouse and keyboard connection, a la the Motorola Atrix Dock...when will these guys learn... <div id="liveblog-entry-128805" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0028-645x430.jpg" class="attachment-large" alt="BGR-IMG_0028" title="BGR-IMG_0028" /> <div id="liveblog-entry-128806" class="liveblog-entry"><span class="liveblog-date">1:23PM:</span>This new Smart Tags feature is actually cool, allows you to include certain applications and such into profiles, that give you a set of actions or macros to define by profile. IE profile 1 includes bluetooth on, music app launch, etc. <div id="liveblog-entry-128810" class="liveblog-entry"><span class="liveblog-date">1:24PM:</span>Annnnnd now we're on to the Xperia U, the "compact baby" of the group <div id="liveblog-entry-128808" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0029-645x430.jpg" class="attachment-large" alt="BGR-IMG_0029" title="BGR-IMG_0029" /> <div id="liveblog-entry-128811" class="liveblog-entry"><span class="liveblog-date">1:25PM:</span>Features personalized transparent element colors. You can change the illumination on the strip based on what app you're using, what photo is on screen, etc. I.E. a yellow-hued photo will change the strip to yellow. Cool, we suppose, but useful? Hmmmm.... <div id="liveblog-entry-128816" class="liveblog-entry"><span class="liveblog-date">1:26PM:</span>Both new handsets launching Q2 of this year <div id="liveblog-entry-128814" class="liveblog-entry"><div class="liveblog-image"><img width="645" height="430" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/BGR-IMG_0031-645x430.jpg" class="attachment-large" alt="BGR-IMG_0031" title="BGR-IMG_0031" /> <div id="liveblog-entry-128817" class="liveblog-entry"><span class="liveblog-date">1:27PM:</span>Sony plans to launch their largest brand advertising campaign ever. "Engaging consumers in new and engaging ways". They really are stressing the "story" of these handsets, the "inspirational nature of the handests", etc etc <div id="liveblog-entry-128819" class="liveblog-entry"><span class="liveblog-date">1:27PM:</span>Annnnnnnnd we're done!
<img src="http://feeds.feedburner.com/~r/TheBoyGeniusReport/~4/c_7ma9E5M04" height="1" width="1"/>
Via BRG - Boy Genius Report
