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By Paul Thurrott
Microsoft, America Online (AOL), and Yahoo announced a partnership this week in which the three firms will sell online display ads on each other’s’ networks while maintaining separate sales teams and competing against each other in other areas. The partnership is non-exclusive and thus thought to be outside the scope of regulatory action. But one thing is clear: In an online ad market dominated by two other companies, this partnership has some obvious targets: Google and Facebook.
Source: Win Super Site
By Paul Thurrott
Microsoft, America Online (AOL), and Yahoo announced a partnership this week in which the three firms will sell online display ads on each other’s’ networks while maintaining separate sales teams and competing against each other in other areas. The partnership is non-exclusive and thus thought to be outside the scope of regulatory action. But one thing is clear: In an online ad market dominated by two other companies, this partnership has some obvious targets: Google and Facebook.
Source: Win Super Site