Millennial: Android share balloons to 61% in July, iOS usage declines

DaMan

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<p style="text-align: center;"><a href="http://www.bgr.com/2011/08/24/millennial-android-share-balloons-to-61-in-july-ios-usage-declines"><img class="size-full wp-image-101280 aligncenter" title="BGR-Smartphone-Millennial-Jul11" src="http://www-bgr-com.vimg.net/wp-content/uploads/2011/08/BGR-Smartphone-Millennial-Jul11110823213202.jpg" alt="" width="652" height="367" /></a>
Millennial Media reports a sizable swing in smartphone usage for the first time in several months, with Android usage on the firm’s network increasing <a href="http://www.bgr.com/2011/07/15/millennial-android-tops-mobile-os-usage-for-7th-straight-month-iphone-still-top-device/">from 54% in June</a> to 61% in July. Android’s lead as reported by Millennial’s Mobile Mix report now extends through its eight consecutive month, and Apple’s iOS again finds itself a distant No. 2. While iOS has declined slowly but steadily over the past few months on the Millennial ad network, July saw Apple’s OS drop six points to 21%. IOS lost just one point in each of the previous two months. RIM’s BlackBerry platform dropped one point to 14% in July, Symbian slid one point to 2% and Windows Phone stayed flat at 2%. Apple was once again the top vendor in July according to Millennial with a 26.45% share of the market, and Samsung followed with 19.11%. RIM was No. 3 with 11.45%, HTC was No. 4 with 10.98% and Motorola rounded out the top-5 with 10.26% of the market. Apple’s iPhone was also the most popular smartphone on Millennial’s network in July at 13.60%, followed by the Samsung Nexus S at 5.73% and the BlackBerry Curve at 5.23%. Additional charts from Millennial’s report follow below.<span id="more-101273"></span>
<p style="text-align: center;"><img class="size-full wp-image-101282 aligncenter" title="BGR-Top15Manufacturers-Millennial-Jul11" src="http://www-bgr-com.vimg.net/wp-content/uploads/2011/08/BGR-Top15Manufacturers-Millennial-Jul11110823213206.jpg" alt="" width="434" height="470" />
<p style="text-align: center;"><img class="size-full wp-image-101283 aligncenter" title="BGR-Top20MobilePhones-Millennial-Jul11" src="http://www-bgr-com.vimg.net/wp-content/uploads/2011/08/BGR-Top20MobilePhones-Millennial-Jul11110823213209.jpg" alt="" width="496" height="562" />
<p style="text-align: center;"><img class="size-full wp-image-101281 aligncenter" title="BGR-Top10Manufacturers-Millennial-Jul11" src="http://www-bgr-com.vimg.net/wp-content/uploads/2011/08/BGR-Top10Manufacturers-Millennial-Jul11110823213204.jpg" alt="" width="511" height="425" />
<a href="http://www.millennialmedia.com/research/">Read</a>


Via BRG - Boy Genius Report
 
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