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NBA owners approve advertising on jerseys


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The NBA will join sports leagues around the world in allowing team sponsors' logos to appear on uniform jerseys, the league said Friday. Although such deals are common in leagues around the world, they are rare in US sport, seen in Major League Soccer, the WNBA and motor racing but not on game uniforms in Major League Baseball, the NFL, NHL or, until now, the NBA. The NBA tested the concept by allowing Kia car manufacturer logos on this year's All-Star Game jerseys -- prompting complaints from some fans on social media sites.

 

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