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NBA to open first stores in Middle East


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The NBA and a Qatari fashion company said Wednesday they will partner in opening the first NBA Stores in the Middle East during the 2016-17 league season. The shops will bring basketball fans in the region access to the widest range of league souvenirs ever available in the Middle East, including shoes and jerseys. "This long-term project cements the NBA's commitment to grow our footprint across the Middle East," said NBA vice president of global merchandising Vandana Balachandar.

 

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