NBC to put Super Bowl TV ads on Tumblr for digital viewers

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(Reuters) - Television network NBC will post all Super Bowl commercials that air on TV to a Tumblr page moments after they air on TV, providing another way for brands to reach viewers with ads that cost up to $4.5 million for 30 seconds. People who watch the Feb. 1 game through NBC's live stream will see a different set of ads from what is shown on TV. The page on social media site Tumblr is a way for those viewers to see all of the TV ads, NBC said in a statement on Wednesday. NBC, a unit of Comcast Corp will stream the game, halftime show and other content free of charge to computers and tablets through its NBC Sports Live Extra app and website.

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