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U.S. TV network NBC will stream 11 consecutive hours of live content on Super Bowl Sunday free of charge, including the game and halftime show, to raise awareness of its online viewing platforms among the event's traditionally record audiences. Starting at noon Eastern time on Feb. 1, fans will be able to access the NBC Sports Live Extra app and website on their tablets and desktop computers without the typical log-in requirement to show proof of a pay TV subscription, the network said. NBC removed that step to encourage viewers to try out the live streaming options and return for future events, Rick Cordella, senior vice president and general manager for digital media at NBC Sports Group, said in an interview. "With the Super Bowl, we will have maximum eyeballs on it." In addition to the game and halftime show featuring singer Katy Perry, NBC will stream the pre- and post-game shows on NBC Sports Live Extra.
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