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Major League Baseball's Chicago Cubs have thrilled fans with a run to the National League championship, but the team formerly known more for tough losses and bad luck is now set for a long and lucrative stretch both on and off the baseball field. "The Cubs are going to be a team to reckon with on the field and as a business enterprise for the next decade or so," said Marc Ganis, president of consulting firm Sportscorp Ltd, which advised Tribune Co in its sale of the Cubs to the Ricketts family in 2009. While the Cubs have not won a World Series since 1908 and fans over the years have bemoaned black cat and billy goat curses, the mood is more jubilant now following Monday's series-clinching victory over their archrival St. Louis Cardinals.
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