Nokia appeases angry mob, gains life-long loyalists

DaMan

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<center><a href="http://www.bgr.com/2012/04/11/nokia-appeases-angry-mob-gains-life-long-loyalists"><img class="size-full wp-image-134316 aligncenter" title="BGR-nokia-lumia-900-4" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/04/BGR-nokia-lumia-900-4.jpg" alt="" width="652" height="435" /></a></center>
Each vendor handles widespread bug reports in its own unique way. Some companies <a href="http://www.bgr.com/2011/11/29/static-bug-plaguing-iphone-4s-users-could-be-hardware-issue/">do their best to avoid acknowledging issues</a> unless coverage <a href="http://www.bgr.com/2010/07/12/consumer-reports-iphone-4/">spills over into the mainstream media</a>. Other companies try to <a href="http://www.bgr.com/2011/09/30/major-security-flaw-lets-anyone-bypass-att-samsung-galaxy-s-ii-security-video/">communicate with the public while they perform tests and attempt to fix bugs</a>. Nokia on Tuesday took things a step further by taking escalating concerns about a serious Lumia 900 bug and turing the situation into a public relations coup.<span id="more-135216"></span>
Despite mixed early reviews and a quick round of whining from bloggers baffled by the logic behind an Easter-Day launch of a flagship smartphone — mystery solved: AT&T launches new devices on Sundays and Monday, April 9th marked the first day of the carrier’s spring promotion — Nokia’s Lumia 900 appears to have been well received by the public. Just one day after it launched, the sleek Windows Phone <a href="http://www.bgr.com/2012/04/09/nokias-lumia-900-tops-amazon-sales-chart/">occupied the No.1 and No.2 spots on Amazon’s list of best-selling smartphones</a>.
While the Lumia 900 certainly appeared to be selling well, a growing number of complaints arose from customers claiming their smartphones suffered from a serious bug. These users said that their phones were often unable to send or receive data over AT&T’s cellular network. BGR was not able to replicate the issue on its review unit, but a new Lumia 900 purchased by BGR on Tuesday did exhibit data connectivity issues.
In <a href="http://conversations.nokia.com/2012/04/11/putting-people-first/">a blog post</a>, Nokia executives Chris Weber and Jo Harlow acknowledged the problem, stating that it is being caused by a “memory management issue.” To speculate briefly, this issue could be spill-over from whatever problems <a href="http://www.bgr.com/2012/03/09/atts-nokia-lumia-900-launch-delayed-now-set-to-debut-on-april-22nd-for-99-99/">prevented the smartphone from gaining technical acceptance and launching on schedule</a>.
Customers were aggravated of course, but Nokia seized an opportunity to spin the issue in its favor. The company announced that a fix is in the works that will become available on or around April 16th. Customers who don’t want to wait a week have the option of swapping out their affected devices free of charge.
Beyond these customary gestures, however, Nokia also announced that any customer affected by the bug will receive a $100 credit on his or her AT&T bill, making the Lumia 900 free. Going one unprecedented step further, Nokia has offered the $100 credit to unaffected Lumia 900 users as well, and even to customers who haven’t yet purchased the phone — the credit will be available to anyone who buys a Lumia 900 through April 21st.
“We believe the Nokia Lumia 900 is unlike any other smartphone on the market,” Chris Weber and Jo Harlow <a href="http://conversations.nokia.com/2012/04/11/putting-people-first/">wrote on a company blog</a>. ”It represents an exceptional balance of power, ease of use and value, all wrapped in one of the most stylish, striking designs ever. At $99.99 at AT&T, we think the Lumia 900 is already a fantastic deal. And now, it’s unbeatable.”
BGR has spoken to a number of Lumia 900 owners, some impacted by the data bug and some unaffected, who have said that this gesture has converted them into life-long Nokia customers. A number of similar claims have been made on various forums. While the gesture will likely end up costing Nokia a hefty sum in addition to the firms marketing efforts and its initiative to put Lumia 900s in AT&T salespeople’s pockets, the long-term gains as Nokia tries to gain ground in the historically elusive U.S. market may be substantial.
<a href="http://www.bgr.com/2012/04/03/nokia-lumia-900-review/">BGR reviewed the Nokia Lumia 900</a> last week, and we called it Windows Phone’s best chance yet to make substantial strides in the mass market.
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Via BRG - Boy Genius Report
 
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