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PepsiCo will replace Coca-Cola as the official beverage partner of the National Basketball Association, while Coke has teamed up with Major League Soccer, the companies said Monday. PepsiCo's Mountain Dew soda will be the lead brand in the critical North American market for the NBA, replacing Sprite, Coca-Cola's lemon-lime soda that has been the NBA's official soft drink in the US since 1994. "For the NBA, a comprehensive food and beverage company like PepsiCo offers endless opportunities for collaboration," said NBA Commissioner Adam Silver.
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