Rapid Replay feature targets NBA global audience

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The National Basketball Association's international fans will be able to watch highlights in near real-time as part of changes to the league's subscription service being rolled out for the new season, officials said Thursday. The new feature known as NBA Rapid Replay will be available through various packages tailored to meet the demands of fans throughout the globe, building on the success of highlight clips previously shown on Twitter. "It's one thing to tell our fans that a game is getting close going into the fourth quarter, or that Steph Curry hit a half-court shot at the end of the third tying it up, but it's another thing for us to use pretty near live video in order to show fans what is happening," Melissa Brenner, the NBA's senior vice president of digital media, told AFP.

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