A
American Patriot
Guest
On Aug 28, 3:58 pm, chicanohist...@yahoo.com wrote:
> http://www.msnbc.msn.com/id/20467187/
>
> TV ratings change highlights Hispanic power
Radio too.
>
> The Hispanic audience's growing power in US television was confirmed
> Monday when Nielsen, the ratings group, said it would scrap a
> segregated system for measuring viewers and include Latinos in its
> main tally.
Bout time
>
> The decision is a victory for Univision, the US's largest Spanish-
> language broadcaster, and Telemundo, a rival network owned by NBC
> Universal, which had been lobbying for the change.
>
> Both networks had complained that the previous regime made it
> difficult to compare their ratings with mainstream, English-language
> networks, thus hurting their efforts to court advertisers.
>
> "It's a huge deal," said a Telemundo spokesperson.
>
> Nielsen introduced a separate Latino ratings system - the National
> Hispanic People Meter - 15 years ago amid complaints that its general
> sample was too small to accurately reflect the viewing habits of US
> Hispanics. Language barriers also made it difficult for Nielsen to
> recruit Hispanic households for its survey.
They only had to do it in Spanish.
>
> Since then, the US Hispanic population has roughly doubled to more
> than 40m, helping Spanish-language networks become a major force in
> the US TV business.
and all other business.
> http://www.msnbc.msn.com/id/20467187/
>
> TV ratings change highlights Hispanic power
Radio too.
>
> The Hispanic audience's growing power in US television was confirmed
> Monday when Nielsen, the ratings group, said it would scrap a
> segregated system for measuring viewers and include Latinos in its
> main tally.
Bout time
>
> The decision is a victory for Univision, the US's largest Spanish-
> language broadcaster, and Telemundo, a rival network owned by NBC
> Universal, which had been lobbying for the change.
>
> Both networks had complained that the previous regime made it
> difficult to compare their ratings with mainstream, English-language
> networks, thus hurting their efforts to court advertisers.
>
> "It's a huge deal," said a Telemundo spokesperson.
>
> Nielsen introduced a separate Latino ratings system - the National
> Hispanic People Meter - 15 years ago amid complaints that its general
> sample was too small to accurately reflect the viewing habits of US
> Hispanics. Language barriers also made it difficult for Nielsen to
> recruit Hispanic households for its survey.
They only had to do it in Spanish.
>
> Since then, the US Hispanic population has roughly doubled to more
> than 40m, helping Spanish-language networks become a major force in
> the US TV business.
and all other business.
