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Statistics make NBA more 'beautiful', says TV chief


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It can look like a tsunami of statistics, but live tracking of every bounce and shot that has become a mark of the NBA has made it a more "beautiful game", according to the executive who introduced the technology. Steve Hellmuth, NBA Entertainment executive vice-president for media operations and technology, told AFP that tracking had been a revolution for the sport and has changed strategies used by the 30 teams. Hellmuth, speaking on the sidelines of the Leaders Meet Innovation conference in London, said tracking is a boon to players and watchers.

 

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