Super Bowl: from humble origin to king of U.S. sports events

[Sports News]

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From modest beginnings of cheap tickets and empty seats to $4.5 million for a 30-second TV ad, the Super Bowl approaches its golden anniversary entrenched as the undisputed king of U.S. sporting events. Super Bowl 49 will pit the Seattle Seahawks against the New England Patriots in Glendale, Arizona, on Sunday and figures to join 21 previous Super Bowls atop the list of most watched U.S. TV broadcasts. A far cry from the first Super Bowl clash between the Green Bay Packers and Kansas City Chiefs in 1967, according to Jerry Izenberg of the (New Jersey) Star-Ledger, one of only two reporters to have covered ever Super Bowl.

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