Target pressured on wages by group with focus but little to spend

[Yahoo! News]

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With shallow pockets but a deep commitment to promote "living wages", women's advocacy group UltraViolet has peppered Target Corp with cheap location-focused online ads, challenging it to match Wal-Mart Stores Inc's promise of $10-an-hour base pay. The non-profit advocacy group launched its campaign on Tuesday. It is also likely the first time that Wal-Mart, which announced its pay hike last month, has been used as leverage to pressure another retailer since campaigns to boost worker pay across the service sector started to gain traction in the United States three years ago. It's hard to predict." UltraViolet purchased a few weeks worth of banner ads through Google, Microsoft and other networks.

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