Three-quarters of revenue among top apps now generated by in-app purchases

<center><a href="http://www.bgr.com/2011/09/21/three-quarters-of-revenue-among-top-apps-now-generated-by-in-app-purchases"><img class="size-full wp-image-104513 aligncenter" title="Screen shot 2011-09-21 at 8.20.54 AM" src="http://www-bgr-com.vimg.net/wp-content/uploads/2011/09/Screen-shot-2011-09-21-at-8.20.54-AM110921123014.png" alt="" width="652" height="309" /></a></center>

<a href="http://www.bgr.com/2011/09/21/three-quarters-of-revenue-among-top-apps-now-generated-by-in-app-purchases"></a>Freemium applications are driving in-app purchases according to a new report from Distimo, which was completed for the Verizon Developer Community. It is like getting a free ice cream sample at Baskin-Robbins: give a consumer a taste of something for free and then let them come back for more. Just 4% of all iPhone applications feature in-app purchases but, among the 200 highest-grossing applications in the iTunes App Store, 72% of the application revenue came from those with in-app purchases. That figure is up from just 28% last year. The revenue landscape is similar in the Android Market. 68% of the 25 top-grossing apps in the Android Market offer in-app purchases. Distimo also found that the average application in the iTunes App Store costs $3.84 while the average Android application costs $3.30.<span id="more-104509"></span>

[Via <a href="http://www.macstories.net/news/in-app-purchase-revenue-growing-as-developers-adopt-freemium-model/">MacStories</a>]

<a href="http://www.slideshare.net/distimo/pricing-for-success-app-industry-trends-and-best-practices">Read</a>

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Via BRG - Boy Genius Report