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Twitter signs streaming deal with NBA for non-game programing


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(Reuters) - Twitter Inc said on Tuesday it had signed a deal with the NBA to stream exclusive non-game programing. The NBA deal follows Twitter's recent agreement with the NFL to stream games this fall. Twitter said it would deliver a free live stream of a new weekly pre-game NBA show that will be available to both logged-in and logged-out Twitter users. (http://on.nba.com/2adhW8z) (Reporting by Sai Sachin R in Bengaluru; Editing by Ted Kerr)

 

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