Yahoo Poised for Mass Layoffs; Takes a Beating From Commie-loving Google

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Yahoo Poised to Lay Off Hundreds

Tuesday, January 22, 2008

SAN FRANCISCO -- After seven months as chief executive, Yahoo Inc.
co-founder Jerry Yang has concluded hundreds of employees will have to be
fired to help the slumping Internet icon recover from years of misguided
management.

The Sunnyvale-based company's biggest purge since the dot-bust most likely
will be announced next week, a person familiar with the matter said Tuesday.
The person asked not to be identified because the exact number of jobs to be
cut is still under discussion.

Yang and his management team already have committed to jettisoning at least
several hundred jobs to help boost Yahoo's profits and placate investors
demanding more action to reverse a steep decline in the company's stock
price.

Securities analysts are betting Yahoo will trim its 14,000-employee payroll
by about 5 percent _ or 700 workers. If that many people are dumped, Yahoo
could save about $100 million, JP Morgan analyst Imran Khan estimated in a
Tuesday note.

Besides trimming Yahoo's expenses, job cuts could help buy Yang more time to
carry out his strategy to re-establish Yahoo as a main entry point to the
Internet and create a more compelling online advertising network.

Many investors had been questioning whether Yang was too emotionally
attached to the company that he started in 1995 to make the tough decisions
needed to turn it around, said Standard and Poor's equity analyst Scott
Kessler.

"A lot of what drives the market comes down to perception and, rightly or
wrongly, there is a perception that Yahoo needs to be repaired," Kessler
said. "To gain credibility, you need to make hard choices like this."

From Wall Street's perspective, the layoffs are long overdue. Through
September, Yahoo generated just under $364,000 per employee, well below an
average of nearly $565,000 per employee at six other major Internet
companies, including Google Inc. and eBay Inc., Khan calculated.

News of the looming job cuts didn't lift Yahoo's stock Tuesday amid rising
recession worries. Yahoo shares fell to a new 52-week low of $19.27 before
rebounding to close at $19.92, down 86 cents or 4.14 percent.

Yahoo shares have dropped 28 percent since the company tapped Yang to
replace Terry Semel as CEO in June.

Google shares have climbed 14 percent in the same period.

Yahoo, which prides itself on pampering employees, hasn't resorted to a mass
layoff since jettisoning 650 workers in 2001 to offset losses that piled up
after a dramatic downturn in Internet advertising.

Although the company has remained profitable through its latest struggles,
Yahoo hasn't been making enough money to satisfy Wall Street at a time when
advertisers are spending substantially more on Internet ads.

Google has been the biggest winner in the online ad derby so far, largely by
outsmarting Yahoo, which was once the larger of the two companies.

Despite spending millions to improve its technology, Yahoo has been falling
farther behind Google in the lucrative search market. Through December,
Google processed 56 percent of all search requests in the United States,
leaving Yahoo a distant second with 18 percent of queries, according to
Nielsen Online. More importantly, Google now makes more money in a couple
months than Yahoo does in a year.

Yahoo also has been struggling to retain younger Web surfers with the rise
of hipper online hangouts like Facebook.com and News Corp.'s MySpace.com.

As part of its turnaround efforts, Yahoo has been phasing out its least
popular services _ a process that has accelerated under Yang's leadership.

A social networking service called Yahoo 360 and a Europe-based comparison
shopping service called Kelkoo appear to be the next candidates to go. Yahoo
management is expected to discuss its plans for those two services Jan. 29
after the company releases its fourth-quarter earnings.

The layoffs probably will be outlined during the earnings conference call or
a couple days later, according to the person familiar with the company's
timetable.
 
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