Yahoo slashes ad price for streaming NFL game: sources

[Sports News]

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Yahoo Inc has dropped the price of advertising for its first Web-streamed National Football League game on Sunday from an early price of $200,000 to less than $100,000, two media buyers familiar with the situation told Reuters on Wednesday. The match between the Buffalo Bills and Jacksonville Jaguars in London on Sunday will be the first free global live stream of an NFL game, making it a test case for a media industry eager to tap online audiences. Yahoo declined to comment on ad prices but noted that Chief Executive Officer Marissa Mayer in an earnings call on Tuesday said that Yahoo had sold out all game day advertisements.

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