Nanny State

hugo

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Some alcohol watchdog groups aren't laughing. The chief executive of Alcohol Focus Scotland, Jack Law, has blasted BrewDog's high-alcohol products as "irresponsible," especially at a time when Scotland is experiencing "severe alcohol-related problems." In December BrewDog received a wrist-slap from a British alcohol regulatory body, the Portman Group, which ordered that retailers pull the company's 18.2% Tokyo beer brand off the shelves because of the its marketing tactics. A note on the Tokyo label says: "It is all about moderation. Everything in moderation, including moderation itself. What logically follows is that you must, from time, have excess. This beer is for those times." After the beer was pulled, BrewDog came out with a 1.1% alcohol by volume brew meant to tame the critics. Its name: Nanny State.
Corporations fighting back.

 
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