Back in High School, for the final in Free Enterprise class to be exact, we had to come up with an idea for a product, market it, figure out the costs associated with production, marketing, and all aspects of the item, and then present it in a marketing campaign to all the other Free Enterprise classes ans see how it did.
My group came up with a walk-man style radio that had solar panels on it to recharge the batteries as you ran. We test-marketed it, and it flopped.not many were interested at all. Then our final marketing billboard said this (with the first letter of each word bigger for effect):
Solar
Energized with
X-tra Bass
We were the third highest selling product in all six classes combined.
Sex most definately sells.